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| 1 | +--- |
| 2 | +meta: |
| 3 | + title: Understanding managed dedicated IPs |
| 4 | + description: Learn about the benefits of using a dedicated IP for email sending, how TEM-managed dedicated IPs work, and when to use them. |
| 5 | +content: |
| 6 | + h1: Understanding managed dedicated IPs |
| 7 | + paragraph: Learn about the benefits of using a dedicated IP for email sending, how TEM-managed dedicated IPs work, and when to use them. |
| 8 | +tags: dedicated ip email deliverability tem ip management |
| 9 | +dates: |
| 10 | + validation: 2024-03-10 |
| 11 | + posted: 2024-03-10 |
| 12 | +categories: |
| 13 | + - transactional-email |
| 14 | +--- |
| 15 | + |
| 16 | +Transctional Email (TEM) dedicated IPs are is IP addresses assigned to a single sender. This allows the sender complete control over their sending reputation without having to manage the technical complexity related to IP optimization and monitoring. |
| 17 | + |
| 18 | +Unlike shared IPs where multiple users share the same reputation, a dedicated IP offers total control over reputation and deliverability, less impact from other senders, and better deliverability on sensitive domains (Gmail, Outlook, Yahoo, etc.). |
| 19 | + |
| 20 | +TEM dedicated IPs are available with the TEM Scale offer and are managed by Scaleway. This means that the TEM team takes care of optimizing and monitoring the dedicated IPs. |
| 21 | + |
| 22 | +The following dedicated IP management actions are included with the TEM [Scale plan](): |
| 23 | +- **Automatic IP Warm-up** - Controlled progression of sending volumes to establish a good reputation. |
| 24 | +- **Monitoring and alerting** - Real-time performance tracking and alerting in case of issues. |
| 25 | +- **Corrective actions** - Proactive management in case of blacklisting or reputation decline. |
| 26 | +- **Optimization of sends** - Automatic adjustments to maximize reception rates. |
| 27 | + |
| 28 | +<Message type="important"> |
| 29 | + The Scaleway TEM team will intervene as much as possible to improve and maintain the domain's reputation score. However, since the TEM team does not own the domain, and has no control over traffic, they cannot commit to the complete resolution of incidents. |
| 30 | +</Message> |
| 31 | + |
| 32 | +## When to Use a Dedicated IP? |
| 33 | + |
| 34 | +Dedicated IPs are useful for managing: |
| 35 | + |
| 36 | +- **High volumes** - If you regularly send a large volume of emails (more than 1000 emails per day), a dedicated IP helps stabilize and improve deliverability. |
| 37 | +- **Reputation** - Dedicated IPs help you avoid being affected by the performance of other senders on a shared IP. |
| 38 | +- **Sensitive sends** - Cases such as financial transactions, healthcare, public, defense, or critical communications where confidentiality or reputation are crucial. |
| 39 | +- **Compliance and security** - Regulatory compliance and maintaining the security of your email sending infrastructure, including obtaining necessary certifications and whitelisting your email sending IPs. |
| 40 | + |
| 41 | +## When is a Dedicated IP Not Necessary? |
| 42 | + |
| 43 | +A dedicated IP is not always advantageous, and in some cases, it can even harm deliverability: |
| 44 | + |
| 45 | +- **Low volumes** - If you send less than 10,000 emails per month, a dedicated IP may struggle to maintain a good reputation. |
| 46 | +- **Irregular sends** - If your sending volumes are inconsistent, it can be difficult to stabilize the reputation of your IP. |
| 47 | +- **Poor emailing practices** - A dedicated IP does not improve deliverability if you have poor emailing practices (high bounce rates, spam complaints, etc.). |
| 48 | + |
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